in 6-months become the ethical + sustainable solution the industry needs

Launch My Conscious Line


learn how to find the right supply chain partners, and put an end to the confusion of not knowing the next steps to take to successfully launch your brand

are you ready to demystify the world of apparel sourcing and manufacturing?

here's a secret, you will never find the answers you are looking for on google.

that is because industry pros spend their entire careers finding and vetting the world's best suppliers, and they don't just give away info like that for free.

luckily for you, I am here to share what I have learned in the 10+ years I have worked in the fashion industry.

if you missed the june course

don't worry - there will be another semester in the fall!

be the first to know when enrollment opens

sign up for the waitlist

want to get started sooner than the fall?
email [email protected] and ask about independent study

can you imagine...

  • GETTING UNSTUCK - instead of spending what feels like years googling for answers, having a private chat of fellow startups and industry professional that can help answer your questions in real-time and keep you moving forward
  • FINDING THE PERFECT SUPPLY CHAIN PARTNER - ethical? check. sustainable? check. how about a good reputation with many happy clients? check. excited to work with you on your first low MOQ order, and help you grow your brand in the future? check, check, and check!
  • BEING THAT 1 IN A MILLION BRAND - launching to a list of eager customers, selling out, then growing and scaling your brand bigger and better

if any of this sounds too good to be true, i want you to know that it’s 100% possible for you. and I know that, because all of my successful graduates have been exactly where you are now, but were able to launch by using the proven system created to help you finally launch your dream brand.

that’s why I can't wait to introduce you to the Launch Your Conscious Line system!
what exactly is Launch My Conscious Line?

Launch My Conscious Line is a signature 3 phase system that takes you through the conscious startup journey in a way that is designed to save you both time and money, while preventing overwhelm. Starting a brand is a lot of hard work; I am here to make it easier for you.

By the end of the program, you will have…

  • organized all the business things - become an official LLC, get an EIN number, set up your accounting books, and get done all the things every business needs to operate
  • done the research to validate your product - this is the secret to creating a product that not only sells, but something customers line up for 
  • found the perfect supply chain partners - and have a working industry insider knowledge of how to get things done in the world of manufacturing
  • sampled and produced your product - you can't have a brand without product to sell, this 6-month plan will get you there
  • created a scalable plan for the future - a clear plan for what happens after launch, and continued support from me

No more struggling. No more worrying. No more wasting time.

to go from feeling stuck to being launch-ready, you need someone who's been there and done that to help guide the way...
here's how the program breaks down...


This phase is often raced past, or entirely forgotten by startups. But, the truth is, brands that have a strong foundation are 10x more likely to succeed.

Creating a successful conscious fashion line requires a strong business foundation. Think of this module as a crash course in everything you need to know about the business side of the fashion industry. A unique industry, that I promise you is like no other

By taking the time to set up a strong foundation, you are laying the groundwork for a profitable future.

The reality is that your brand, values, and how you relate to customers will impact not only the success of your business but also how you build and manage your supply chains, as well as the types of sales tactics you use to attract and develop life long customers. 

In phase one, you’re going to learn how to:

  • GET STARTUP READY - this is a business, not a hobby, you need to get organized, and legally legitimize your business
  • CREATE YOUR BRANDING - create brand assets that appeal to and emotionally connect with your ideal customer
  • DO THE RESEARCH - learn how to find and create products that your customers will line up for + sell out

get your product made

Once your foundation is strong, then you are ready to start the process of building your supply chain and having your product made.

This module is the condensed version of everything I learned during my 3 years at the Fashion Institute of Technology, getting degrees in both Fashion Merchandising, and Textile Engineering, plus the real-world experience I gained living and working overseas in the fashion industry for over a decade.

Apparel manufacturing is one of the most challenging industries to break into, and the learning curve is steep. Unfortunately, many startup brands get taken advantage of along the way because they don’t know what to look out for, or how to communicate effectively with supply chain partners.

They say you live, and you learn. Well, consider this my gift to you. I let you in on all the lessons I learned the hard way, so you don’t have to make the same rookie mistakes too.

In phase two, you’re going to learn how to:

  • BUILD YOUR SUPPLY CHAIN - access to my VIP suppler list makes finding partners that align with your needs and values easy
  • LEARN THE INDUSTRY LINGO - learn how to professionally communicate with your partners to have your designs made
  • PERFECT QUALITY ASSURANCE - how to make sure your production order comes out perfectly and ships on time


Even if you create the perfect product, at the ideal price point, that blows all the competitors out of the water; your brand will ultimately fail if you don’t have customers. Phase 3 is all about how to successfully sell your creations.

Brands often overlook the work that goes into this phase, and believe that selling their product is as easy as putting up a few social media ads. If only life could be this simple.

You need to have a serious sales strategy that goes beyond a few Facebook ads and influencer collaborations.

Phase 3 of the course teaches you how to find your ideal customer and turn them into a loyal fan who keeps coming back season after season. And then, I show you how to put those systems of customer acquisition on autopilot so you can focus on more advanced methods of growing and scaling.

In phase three, you’re going to learn how to:

  • LET YOUR CUSTOMERS FIND YOU - my secret to getting featured in publications, + how I get 24k customers to my website every month, for free!
  • $ FUND YOUR COLLECTION $ - how to crowd raise funds for your launch, or how to find and approach an investor
  • SUSTAINABLY SCALE - tips and tools that other top-selling brands use to help them scale their business
enroll today and you'll also get access to these bonuses...

Live Office Hours

25 weeks of live zoom calls, where you can get direct help from me on anything you are working on.

What You’ll Get:

  • a chance to ask questions + gain clarity on the week's lesson
  • help with your brand when you feel stuck
  • accountability by putting in the work every week and showing up.
($2500 value)

Lifetime Membership To The Mastermind

an online networking community of current students, graduates, and industry professionals

What You’ll Get:

  • a global community of students and professionals from all over the world
  • a support system of like-minded individuals who have all been where you are, and cheering you on
  • a networking opportunity to meet new people, collaborate and find new business opportunities
($1000 value)

VIP Startup Friendly Supplier List

10 years of industry contacts in 1 easy to use excel

What You’ll Get:

  • stop googling, and use this industry trade secret list instead
  • low MOQs and startup-friendly supply chain partners
  • email templates proven to get replies, stop having your emails go unanswered
($2000 value)
  • Launch My Conscious Line Course Material (Valued at $3000)
  • 25 Weeks Of Live Office Hours (Valued at $2500)
  • Lifetime Membership To The Mastermind (Valued at $1000)
  • VIP Startup Friendly Supplier List (Valued at $2000)
The Launch My Conscious Line Challenge
we're behind you 100%!

Let me start by saying this, Launch My Conscious Line is the most comprehensive course for anyone who is interested in launching their brand this year.

And, our exclusive community is highly curated and filled with founders just like you who might be where you are now in the startup journey or are where you want to be in the future.

And, when you join you will be part of this special group.

In the 14 days after you join, you will gain access to the first two lessons. How To Stand Out In An Overcrowded Conscious Market, and Building Your Brands Identity

In that time, you will have had the time to deep dive into what really drives you, figure out how your brand will stand out from all the other “conscious, fair trade, eco, etc.” brands, then build brand assets, think logos, taglines, colors, fonts, that will be the moment your brand transforms from idea to something real.

If you don’t feel totally confident in continuing to work on your brand and successfully launch it, simply email me, show me you have put in the work, and I’ll refund your investment.


I'm Melanie.

For the past decade, I have developed and made products for many of the brands you know and love - this includes large retailers like Walmart and Target, as well as small startups like Nili Lotan and Hunter Boot.

After living and working in countries like China, India, Taiwan, and the Philippines, I made it my goal to help brands clean up their supply chains, and in the process, taking shoppers on a behind the seams tour of how fashion is really made.

enroll in Launch My Conscious Line today!
and, choose the best plan for you...
  • Launch My Conscious Line Course Material (Valued at $3000)
  • 25 Weeks Of Live Office Hours (Valued at $2500)
  • Lifetime Membership To The Mastermind (Valued at $1000)
  • VIP Startup Friendly Supplier List (Valued at $2000)
if you're still reading, there's something holding you back.
you may be asking yourself...