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learn how to become a successful fashion startup in 6 months

Launch My Conscious Line

COURSE STARTS OCTOBER 6, 2021

think of me as your private guide (and personal cheerleader) through the overwhelming mess that is the fashion startup hustle

ENROLL TODAY
are you ready to demystify the world of apparel sourcing and manufacturing, and finally launch your conscious line?

you’ve got the idea, and the motivation, but you haven’t quite figured out the secret sauce to make it real. it might feel like most of your time is spent googling things like “how to start a fashion company” and then feeling even more confused.

here’s the industry secret – you will never find the answers you are looking for on google.

mic drop.

think about it. industry pros spend their entire careers, like decades, traveling the world and finding the best of the best supply chain partners. and, people don’t just give away that kind of blood, sweat, and tears for free.

luckily for you, I am here to spill the tea, and share everything, and everyone, I know from the past 10+ years working in the fashion industry.

can you imagine...

  • FINDING THE PERFECT SUPPLY CHAIN PARTNER - building your supply chain is a lot like a Cinderella Story. the shoe needs to fit, and everyone is different. of course, you want someone ethical, sustainable, and someone that works with the brands that you aspire to be like one day. and, of course you need a low MOQ (minimum order quantity) too. don’t worry, it's all possible. me and my rolodex of over 500 pre-vetted suppliers will jumpstart your production process.
  • GETTING UNSTUCK - you’re moving along, and finally feeling like a real entrepreneur – your dream brand is actually happening. but then you get that stomach-sinking email. maybe your supplier is increasing your prices, or you can’t seem to find anyone that can sell you the fabric you need… the fashion industry is harder than you thought it would be, and you think maybe it’s time to just quit (btw we’ve all been here). but then you remember, you are part of a community of people just like you. who are, or have already launched successful brands and can help get your questions answered in real time, and keep your business moving forward. problem solved.
  • BEING THAT 1 IN A MILLION BRAND - I bet you know or look up to someone that literally looks like they are living the dream - working from home on their successful startup business. guess what? that could be you. in 6 months you can be that person that other people look up to and say, wow their business is killing it, how did they do it? and, the secret to your success, that makes it look oh so easy? my inside scoop on sales tactics successful brands are already using so you don’t have to waste time and money on trial and error.

if any of this sounds too good to be true, I am here to tell you it’s not. how can I be so sure of myself? well, because I have had tons of successful graduates that have been exactly where you are now, and were able to turn their dreams into reality and launch successful brands by using this exact proven system.

and, that’s why I can't wait to introduce you to the Launch Your Conscious Line system!
what exactly is Launch My Conscious Line?

LMCL is an easy-to-follow 3 phase system I created to help take soon to be brands through the conscious startup journey – it’s a shortcut around all that time-consuming and expensive learning while you go trial and error. Starting a brand is a lot of hard work, and I’m here to make it easier for you.

By the end of the program, you will have…

  • organized all the business things - become an official LLC, get an EIN number, set up your accounting books, and get done all the things every business needs to operate
  • done the research to validate your product - this is the secret to creating a product that not only sells, but something customers line up for 
  • found the perfect supply chain partners - and have a working industry insider knowledge of how to get things done in the world of manufacturing
  • sampled and produced your product - the most important ingredient to the fashion startup recipe is actually having something to sell. in our time together I will help you get through the sampling process and into production
  • created a scalable plan for the future - after the 6 months, our time together isn’t over. you get access to the monthly alumni meetings where we will continue to work on growing your brand to the next level

No more struggling. No more worrying. No more wasting time.

the easiest way to go from feeling stuck to being launch-ready is to have your own personal guide to help you though the startup process
what past students are saying

MEET CHRISTOPHER, FOUNDER OF CYC THE SHOP

My valuable takeaway from Melanie’s program was the personal connections with like-minded creatives working through similar issues. Together we learned from seasoned professionals and discovered pathways & opportunities to develop our own businesses.

 

MEET ARIELLE, FOUNDER OF FOUR RABBIT

Melanie was able to help me scale my business and get wholesale ready. She continues to be my go-to sourcing resource as I grow my brand. Knowing that I had a strong supply chain to back up my orders helped give me the extra confidence I needed to start taking larger orders.

 

here's how the program breaks down...
PHASE ONE

FOUNDATION

Everything you do in your business from the supply chain partners you work with, to the sales tactics you implement will always be guided by your business core.

So, it needs to be strong.

Think of phase one like crunches for your business. It isn’t always the most fun, but I promise the profitable results are worth it.

In Phase One, you’re going to learn how to:

  • GET STARTUP READY - your business is not a hobby. That means you need to get organized and legally legitimize your company
  • CREATE YOUR BRANDING - you know those brands you see and think wow, are they inside my head, they totally get me? I’ll teach you how to create branding that makes your customers think you're a mind reader too
  • DO THE RESEARCH - learn how to find and create products that your customers really need
PHASE TWO

get your product made

This is the fun part! Once you have a strong foundation set up, you are ready to start the process of building your supply chain and bringing your idea to life.

Apparel manufacturing is one of the most challenging industries to break into. And, the learning curve is steep. Meaning, a small mistake could end up costing you thousands, and delay your product launch by months.

Phase Two is the spark notes version of everything I learned while getting dual degrees in Fashion Merchandising and Management + Textile Engineering at The Fashion Institute of Technology. Plus, the real-world experience I have gained working overseas in the industry for over a decade. Yea, it’s a lot.

They say you live and you learn. Well, consider this my gift to you. Bypass rookie mistakes by learning from all the lessons I learned the hard way.

In phase two, you’re going to learn how to:

  • BUILD YOUR SUPPLY CHAIN - I will tap into my list of 500+ low moq friendly supply chain partners and give you a custom (made just for you and your brand) supply chain shortlist
  • LEARN THE INDUSTRY LINGO - learn to talk the talk and professionally communicate with your partners to have your designs made
  • PERFECT QUALITY ASSURANCE - no manufacturing nightmares here! make sure your production order comes out perfectly and ships on time.
PHASE THREE

SALES

Even if you are able to create the perfect product – something that is thoughtful, solves your customer's problem, is well made, and even affordable…. your brand will ultimately fail if you don’t have customers. So, Phase Three is all about how to successfully sell your creations.

All too often brands overlook all the work that goes into phase 3. They get way too focused on getting everything made. Then they launch their brand to no one. Refreshing their Shopify page every 5 minutes, and still not seeing any sales.

If only selling clothes was really as simple as running a few targeted Facebook ads or getting your influencer friends to wear them.

In Phase Three you will learn how to find your ideal customer and turn them into a loyal fan who keeps coming back to shop from you season after season.

Then I will teach you how to put all those sales systems on auto-piolet so you can focus more on advanced methods of growing and scaling your business.

In phase three, you’re going to learn how to:

  • LET YOUR CUSTOMERS FIND YOU - my exact strategy for how I got featured in publications like Forbes, WWD, Vox, and spoke at SXSW. + how I get over 24k customers to my website every month… for free!
  • $ FUND YOUR COLLECTION $ - in fashion cash is king. but, if you don’t have a ton of savings that’s ok. I’ll show you how to crowd raise funds for your launch, or how to find and approach an investor
  • SUSTAINABLY SCALE - wish you could be a fly on the wall of a top-selling brand? I'm leaking the tools and systems 6 and 7 figure business owners use, so you can implement them into your own sales strategy
enroll today and you'll also get access to these bonuses...
BONUS 1

Live Office Hours

You get 25 weeks of live zoom calls with me – this is a place where you can ask questions, and we can work together on anything you are having trouble with.

What You’ll Get:

  • a chance to ask questions and get help on anything you are working on
  • deadlines to end procrastination, by showing up each with your lesson homework you can easily stay on schedule
  • after the 6 months, we can still work together, because you are invited to graduates office hours, held on the first Wednesday of every month
($2500 value)
BONUS 2

Lifetime Membership To The Private WhatsApp Group Chat

24/7 live chat with a community of current students, graduates, and industry professionals

What You’ll Get:

  • need help and can't wait? that's what the chat is for, ask your questions and get help right away
  • an international support system of peers who have all been where you are now, and are cheering you on
  • digital coffee dates and other networking opportunities for collaborations and all the business things
($1000 value)
BONUS 3

VIP Startup Friendly Supplier List

10 years of industry contacts in 1 easy to use excel

What You’ll Get:

  • stop googling, and use a custom made supplier list (made just for you and your brand) instead
  • low MOQs and startup-friendly supply chain partners
  • stay organized with my super easy excel template - if it was good enough for me to keep track of thousands of styles per season during my fast fashion days, imagine what it can do for your productivity
($2000 value)
  • Launch My Conscious Line Course Material (Valued at $3000)
  • 25 Weeks Of Live Office Hours (Valued at $2500)
  • Lifetime Membership To The Mastermind (Valued at $1000)
  • VIP Startup Friendly Supplier List (Valued at $2000)
ONE TIME EASY PAYMENT
$2500
GET STARTED
3 PAYMENTS OF
$840
GET STARTED
The Launch My Conscious Line Challenge
i am behind you 100%!

Let me start by saying this, Launch My Conscious Line is the most comprehensive course for anyone who is interested in launching their brand this year.

And, my exclusive community is highly curated and filled with founders just like you - they might be where you are now in the startup journey or are where you want to be in the future.

And, when you join you will be part of this special group.

In the 14 days after you join, you will gain access to the first two lessons. How To Stand Out In An Overcrowded Conscious Market, and Building Your Brands Identity. 

In that time, you will have had the opportunity to deep dive into what really drives you, figure out how your brand will stand out from all the other “conscious, fair trade, eco, etc.” brands, and build brand assets. Think logos, taglines, colors, and fonts.

This is when your brand transforms from an idea to something real.

If you don’t feel totally confident in continuing to work on your brand and successfully launch it, simply email me, show me you have put in the work, and I’ll refund your investment.

HAVE WE MET?

I'm Melanie.

I help entrepreneurs just like you start conscious businesses.

But, before I did this I spent over a decade developing products for many of the brands you have in your closet. I have worked with the behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot.

I believe that in order to fix fashion, first, we need to understand how it’s made.

So, after living and working in countries like China, India, Taiwan, and the Philippines where I really got to see first-hand how the fashion industry operates, I now have a few ideas about how we can all be doing better.

what past students are saying

MEET ZOE GRINFELD

This course filled all the gaps in my industry knowledge that I was left with after graduating from fashion school. Melanie is like a production matchmaker, pairing students with ethical manufacturers for any product you can think of. Weekly office hours allowed space for brainstorming, problem-solving, and a great sense of community in the group.

 

MEET MIRANDA WATSON

When the pandemic hit, I panicked. But, Melanie helped me really it was a strange opportunity to look at fashion, business, and design differently. I was thankfully able to adapt quickly without major losses.

 

enroll in Launch My Conscious Line today!
and, choose the best plan for you...
  • Launch My Conscious Line Course Material (Valued at $3000)
  • 25 Weeks Of Live Office Hours (Valued at $2500)
  • Lifetime Membership To The Mastermind (Valued at $1000)
  • VIP Startup Friendly Supplier List (Valued at $2000)
ONE TIME EASY PAYMENT
$2500
GET STARTED
3 PAYMENTS OF
$840
GET STARTED
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